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 Available FEB 7th at EFM The PRINTED HARD COPY of the INNOVATIVE EFM 2013 QR Product Guide Collect at the Trade Press Points In the Martin Groupis Bau & The Marriott Hotel Point Click - Access 162 companies Just 16 pages - Light it's the Dawn Of A NEW Wave + Company Logos - Selected One Sheets & Stills Point - Click - Connect directly to a company's comprehensive details. (Launched at AFM 2012) The Original Comprehensive Unabridged Product Guide +Stills +Ads Since 1980 The Business of Film (TBOF0 has been an innovator in Trade Publishing. HISTORY of TBOF'S PRODUCT GUIDE MILESTONES: 1980-2012 Always evolving – always innovating - always your best source for factual & in-depth Industry Reporting & Commentary 1980: Established independent Trade Publication TBOF against Fierce Competition from the major publications Screen International, Hollywood Reporter, and Variety. 1983: Introduced separate to the Main magazine the Free Product Guide Listing with Pictures of the Executives. The Product Guide is now widely used by all publications but TBOF remains the only PG where companies can list as many films as they wish. TBOF believes the PG listing should be easily accessible to help companies sell their products worldwide. 1985: Published the first Print & Audio magazine, where a video was contained within the Cover of TBOF. 1987: Sent out the first Product Guide via a Computer Disc. For Mac or PC. 2006: Created the Berlin Pocket Issue & Product Guide, which fit easily inside a Pocket or Purse. 2007: Reacting to the ongoing technological changes and economical factors, became the first trade publication to go Online with the Daily editions at Cannes and AFM. 2009: Introduced the Printed Presence Cover Editions at AFM Cannes & Berlin using an ipad to encourage readers to access the online editions. 2011: At AFM the first trade publication use of a QR reader on the Cover advertisement that took the reader directly to the Film Trailer. 2012 launched at AFM the QR Reader Product Guide.  |
