Mattel, Inc., the worldwide leader in the design, manufacture and marketing of toys and family products, and HIT Entertainment, one of the world's leading pre-school entertainment companies and a subsidiary of Mattel Inc. saw the all-new series of Bob the Builder air from January across Europe on France 5; Z@pplin (Netherlands), VRT (Belgium), Rai YoYo (Italy), E-TV (South Africa), MiniMini (Poland), Turner (UK), RTE (Ireland) and Hop! (Israel). Additionally, Super RTL (Germany) additionally has also signed up for series 2 from September 2016.
The new deals come at a time as Mattel confirms future co-development and co-production of Bob the Builder through a partnership with DHX Media, a global leader in kids and family entertainment content, previously announced. The agreement will see new episodic, short-form and long-form programming of Bob the Builder produced for television and digital platforms. The partnership will also see DHX handle all future global distribution for Bob the Builder.
The new Bob the Builder CG-animated series, which has already doubled the average channel ratings in the UK on Channel 5's Milkshake and seen a 101% ratings increase for new Bob the Builder versus the classic show on PBS Kids in the US, will see Bob the Builder bring the world of construction to life for kids, teaching teamwork and positivity with exciting characters and new relatable locations. Bob is still the same Bob that audiences know and love but with a brand new look. His dungarees have been replaced with a hi-vis jacket but his chunky boots, yellow hard hat and checked shirt all remain, ensuring TV's best-loved builder remains just as recognisable as ever.
Claire Heinrich, Head of Youth Programs Acquisitions for France Televisions, commented: "Bob the Builder is a well-known character in France and we are sure everyone will love his new look and series. France 5 is known for featuring educational programming for children, and Bob is great for teaching little ones teamwork through a range of different scenarios and fun ventures."
Carsten Göttel, Program Director at Super RTL, said: "Bob the Builder is well-loved by children and parents in Germany, having aired on Super RTL for over a decade, and we've just launched series 1 in January. We're now excited to confirm that we will be airing the second series later this year, bringing more of Bob and the team's adventures to fans old and new."
Catherine Balsam-Schwaber, Chief Content Officer at Mattel, added: "We are delighted to be partnering with world-class broadcasters to bring the new Bob the Builder series into homes across Europe; this is a critical milestone that proves the strong production values of the show and the popularity of the brand."
About Bob The Builder™
Bob the Builder and his machine team are ready to tackle any project. As they hammer out the solutions that lead to a job well done, Bob and the team demonstrate the power of positive-thinking, problem-solving, teamwork and follow-through. Most importantly, from start to finish, the team always shows that The Fun Is In Getting It Done! Bob the Builder is produced by HIT Entertainment with animation services provided by Canadian based digital animation company Mainframe, a division of Rainmaker Entertainment.
About HIT Entertainment
HIT Entertainment is one of the world's leading pre-school entertainment companies, specialising in building powerful brands based on engaging stories. HIT Entertainment's world-class portfolio includes Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder™, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®.
HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of pre-schoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment's lines of business span television and home entertainment production, content distribution, digital media and live events and attractions. HIT Entertainment, a subsidiary of Mattel, Inc., has operations in the UK, US, Canada, Hong Kong and Japan.