Available FEB 7th at EFM
The PRINTED HARD COPY
of the INNOVATIVE
EFM 2013 QR Product Guide
Collect at the Trade Press Points
In the Martin Groupis Bau
& The Marriott Hotel
Point Click - Access 162 companies
Just 16 pages - Light
it's the Dawn Of A NEW Wave
Since 1980 The Business
of Film (TBOF0 has been an innovator in Trade Publishing.
HISTORY of TBOF'S PRODUCT GUIDE MILESTONES: 1980-2012
Always evolving – always innovating - always your best source for
factual & in-depth Industry Reporting & Commentary 1980: Established independent Trade Publication TBOF against
Fierce Competition from the major publications Screen International,
Hollywood Reporter, and Variety. 1983:
Introduced separate to the Main magazine the Free Product Guide Listing with
Pictures of the Executives. The Product Guide is now widely used by all
publications but TBOF remains the only PG where companies can list as many
films as they wish. TBOF believes the PG listing should be easily accessible
to help companies sell their products worldwide. 1985: Published the first Print & Audio magazine, where a
video was contained within the Cover of TBOF. 1987: Sent out the first Product Guide via a Computer Disc.
For Mac or PC. 2006: Created the Berlin Pocket
Issue & Product Guide, which fit easily inside a Pocket or Purse.
2007: Reacting to the ongoing technological
changes and economical factors, became the first trade publication to go
Online with the Daily editions at Cannes and AFM. 2009: Introduced the Printed Presence Cover Editions at AFM
Cannes & Berlin using an ipad to encourage readers to access the online
editions. 2011: At AFM the first trade
publication use of a QR reader on the Cover advertisement that took the
reader directly to the Film Trailer. 2012
launched at AFM the QR Reader Product Guide.
Programming from pre-school to the youth audience continues to hold a pole position in production and broadcasting. But is there a shift as yet undetermined that is being generated by the subtle demands of the age demographics, which starts as young as one year of age? That is the subject of this... click for full story
MIPJunior, which opens today, will host a number of international launches during the two-day entertainment content market geared to programming for the youth market. The event heralds a number....
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Cementing their global content geared to the needs of an audience incorporating the children’s sector, Netflix, Inc. (Nasdaq: NFLX) and Rainbow Studios have expanded their partnership of the popular Winx Club.... click for full story
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