Tubi in consumers’ living room Platforms across the world are proliferating and AVOD the most prevalent.
During the recent MIPCOM, Tubi, the world’s largest ad-supported video on demand (AVOD) for movies and tv content, mapped out its progress and future expanding strategy. The company will launch its services in the UK in early 2020, with additional territories to follow as Tubi ramps up rapid international expansion fuelled by consumer demand and advertisers’ appetite for a different ‘spend.’
During the American Film Market Adam Lewinson, Chief Content Officer of Tubi TV, speaks at the AFM Conference The Rise of AVOD panel on Tuesday, Nov. 12.
In the third week of October, Tubi Kids, a new area of Tubi that features a library of children’s content, rolled out to consumers in the USA via Roku devices. It contained over 1,200 titles with the launch – or over 5,000 hours of content – and at the start of November the service include the movies How to Train Your Dragon, Norm of the North, and Teenage Mutant Ninja Turtles: Out of the Shadows, alongside series with iconic characters including Sonic the Hedgehog, Strawberry Shortcake, Paddington Bear, The Wiggles and many more – all completely free to the consumer.
Farhad Massoudi, CEO of Tubi: “We’re ramping up our international expansion with the UK launch being the first of several forthcoming territories and look forward to announcing them soon. The launch of Tubi Kids reinforces our dedication to offer an age-appropriate viewing environment – super-serving kids and families with a robust amount of content.”
In June, Tubi reported it had streamed 94 million hours of content for the month of May – a record at that time. Since then, demand has grown to over 132 million hours in September – a 40% increase in four months. New titles currently available include Megamind starring Will Ferrell and Tina Fey, Scary Movie 1 and 2 starring Marlon Wayans and Anna Faris, the Academy Award®-winner No Country for Old Men directed by Joel & Ethan Cohen, and the 13th season of the hit TV series The Bachelorette.
About Tubi
Headquartered in San Francisco, Tubi is the world’s largest ad-supported video on demand service with over 15,000 movies and television shows from nearly every major Hollywood studio. The service gives fans of films and television programs an easy way to discover new content which is available completely free. Currently available in the US and Canada, Tubi can be accessed on over 25 devices – the most of any AVOD service – including Roku, Amazon FireTV, Comcast Xfinity, Cox Contour, iOS, Android and many others. Tubi is backed by Foundation Capital, Cota Capital, Jump Capital, and Danhua Capital, as well as strategic investors MGM, Lionsgate, and TEGNA Ventures. |