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Mattias Lundin Leads SF Studios’ Theatrical
Marketing & Publicity In The Nordic Region

Mattias Lundin

SF Studios has strengthened its theatrical team with Mattias Lundin named Marketing and Publicity Manager. Lundin oversees all of SF Studios theatrical activities with responsibility for strategies, budgets and plans as well as publicity and media investments.

Pia Grünler, Nordic Head of Theatrical Distribution at SF Studios to whom Lundin reports, says: “Over the years I have seen the result of Mattias’ work in various contexts and have been very impressed with his knowledge, creativity and timing in his release and launch activities. I am convinced that his competence will further strengthen our distribution team in Sweden.

Michael Porseryd, CEO at SF Studios added: “I am thrilled that Mattias has joined SF Studios and is part of our theatrical distribution team. On top of his long and well documented marketing experience of international films at Fox, he has very good knowledge of Swedish films and its market conditions. He has the creativity and marketing skills required to be able to penetrate a competitive market and reach out to a broad audience with the films we distribute, thus contributing to strengthening our position as the leading film distributor in the Nordic region.”

About Mattias Lundin
Mattias Lundin has more than 25 years’ experience of marketing within the film, TV and streaming business. Prior to joining SF Studios he was of Head of Sales and Marketing TV Series and Film at Viaplay. He has held the position of Marketing and Distribution Consultant at the Swedish Film Institute and was also for many years very Marketing Director at Twentieth Century Fox in Sweden. In addition, Mattias has a background as Publicist at the commercial TV-channel TV4 and Warner Brothers in Sweden.

About SF Studios
SF Studios, founded in 1919, is one of the world’s oldest film companies and the leading film studio in the Nordic region. Its business includes production and distribution of feature films and TV series and the digital services SF Anytime and SF Kids Play. SF Studios has its head office in Stockholm, Sweden and subsidiaries in Oslo, Copenhagen, Helsinki and London, and is part of the leading Nordic media company Bonnier AB.