AFM 2018

3 Trailers Showcased Daily @ AFM
Click to View - Day 2 - November 1st

Send Press Releases to: press@thebusinessoffilm.com

Sahar Kupersmidt Leads The Development
Of Nordic Entertainment Group Core Business
Objectives Across The Scandinavian Region

L-R Sahar Kupersmidt, SVP & Head of Nordic DTH TV; and
Mahmoud Mustapha, the new VP & Head of Pay TV Sweden

Sahar Kupersmidt’s role has been expanded at Nordic Entertainment Group (NENT Group) as she is elevated to SVP & Head of Nordic DTH TV. In her new role Sahar will lead the region wide development of NENT Group’s Viasat satellite operator business, which offers pay TV services to customers in Denmark, Finland, Norway and Sweden.

Anders Jensen, NENT Group President and CEO: “Every day, NENT Group reaches millions of customers through our streaming and broadcasting services. We see huge potential in Viasat, which is one of the most recognisable entertainment brands in the Nordic region. Sahar’s know-how, commercial acumen and unique ability to inspire will be huge assets as we maximise the impact of our Viasat offering by combining central focus with local execution.”

Sahar Kupersmidt, NENT Group SVP & Head of Nordic DTH TV, commented: “It’s been a privilege to lead the amazing Swedish Viasat team and to achieve such great things together. Now I can’t wait to work with my talented colleagues across the whole region. Our people, content and technology will ensure that we shape this highly competitive market for years to come.”

In her new role, Sahar will hold commercial, strategic and business development responsibility for Viasat’s satellite operator activities in the Nordic region. The local teams will continue to lead execution across the Viasat organisation, which also includes channel distribution and broadband access (Sweden) business areas.

Sahar joined NENT Group in 2007 and has held several leadership roles at the group, most recently Head of Viasat Sweden. She was named Female Role Model of the Year at Sweden’s Telekomgala industry awards 2018. Sahar reports to NENT Group President & CEO Anders Jensen and is a member of the Group Executive Management team.

Following Sahar’s appointment, Mahmoud Mustapha, previously Viasat Sweden’s Director of Product and Customer Experience, is appointed VP & Head of Pay TV Sweden.

Mahmoud Mustapha, NENT Group VP & Head of Pay TV Sweden: “I'm honoured to follow Sahar Kupersmidt in leading the Viasat Sweden success story. We have an unrivalled position in pay TV and have rapidly developed a world class broadband product. We want Viasat’s offering of the very best sports, films and series to be as broadly available as possible. Our priorities are to reinforce our position in satellite, expand our broadband footprint and work even more closely with our partners.”

About Nordic Entertainment Group (NENT Group)
Nordic Entertainment Group (NENT Group) is the Nordic region’s leading entertainment provider. We entertain millions of people every day with our streaming services, TV channels and radio stations, and our production companies create exciting content for media companies around the world. We make life more entertaining by enabling the best and broadest experiences – from live sports, movies and series to music and original shows. Headquartered in Stockholm, NENT Group is part of Modern Times Group MTG AB (publ), a leading international digital entertainment group listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’). NENT Group is proposed to be listed separately on Nasdaq Stockholm in March 2019.